CEVA (News - Alert), Inc. has announced the addition of RealVideo and VC-1 software components to the MM2000 programmable mobile multimedia platform. This new addition of video codecs enhances CEVA’s MM2000 software-based architecture.

CEVA’S MM2000 supports video standards for mobile applications like H.264, H.263, MPEG-4 and DivX in the mobile multimedia market.

 

Generally video engines need several hardware configurations, instruction sets and accelerators to support video codecs for customer’s custom silicon requirements. Adding new standards will be expensive as silicon re-spins and revisions are not easy said CEVA.

 

CEVA’s ‘all-in-software’ offers multi-standard flexibility. CEVA’S MM2000 enabled by CEVA-X DSP core and CEVA-XS subsystem supports the present video codec besides future ones by a firmware upgrade to existing silicon. This is cost-effective and less time consuming besides it does not have the risk of silicon re-spins.

Eran Briman, vice president of corporate marketing at CEVA said, “Support for RealVideo 8/9/10 and VC-1 video standards is essential in portable consumer electronics for the ‘always-connected’ generation. The addition of these codecs serves to strengthen our multimedia offering, particularly in China, where RealVideo support is in great demand.”

“Developing a RealVideo demo on our existing Mobile-Media silicon required only four man-months, starting with straight-forward C code compilation and few optimizations. This achievement fully illustrates the ease-of-development and true multi-standard nature of our Mobile-Media platform, supporting every video codec available, both now and in the future,” added Briman.

Shamila Janakiraman is a contributing editor for TMCnet. To see more of her articles, please visit her columnist page.