Enterprise Featured Article
August 23, 2007
Acxiom Digital, Goodmail Provide Secure and Effective Email Delivery
By Anuradha Shukla TMCnet Contributing Editor
Acxiom (News - Alert) Digital and Goodmail Systems will provide qualifying Acxiom Digital clients with immediate access to CertifiedEmail. Acxiom Digital clients who meet Goodmail's rigorous accreditation standards will be able to leverage CertifiedEmail's authentication technologies to enhance the reach and effectiveness of their email marketing campaigns.
“Our joint offering with Goodmail is further validation of Acxiom Digital's ongoing commitment to providing best-in-class integrated digital marketing technology and services to our clients,” said Kevin Johnson, leader of Acxiom Digitalin a statement.
Many mailbox providers have disabled email images and links by default in an effort to protect their customers from spam. The functionality and value of legitimate email messages has, thus, been reduced.
“By offering Goodmail Certified Email, we will help clients restore full email functionality and increase its value to recipients and marketers,” said Johnson.
Daniel Dreymann, co-CEO of Goodmail points out that Acxiom Digital provides solutions to some of the world's largest and best known companies. According to Dreymann, CertifiedEmail assures customer communications are received as designed, marked as authentic and desired.
CertifiedEmail is currently supported by seven of the nation's top ten mailbox providers, and improves email effectiveness by delivering messages specially marked with a unique blue ribbon envelope icon. CertifiedEmail assures that all email messages are delivered directly to consumers' inboxes rather than being inadvertently routed to junk folders.
Acxiom Digital is a provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard (News - Alert). Acxiom Digital combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients.
Anuradha Shukla is a contributing writer for TMCnet covering call centers, CRM and information technology.
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