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Enterprise Featured Article
June 20, 2007
AbtElectronics, WebCollage Ally on Online Content
By Niladri Sekhar Nath TMCnet Contributing Editor
WebCollage, a leading provider of Web content integration solutions for manufacturers and their channel partners, has teamed with Chicago-based retailer, Abt Electronics, to deliver enhanced online product content to shoppers at AbtElectronics.com. WebCollage’s turnkey Web content integration solution will help Abt Electronics provide its customers with comprehensive, up-to-date product content and manufacturer showcases.
Abt Electronics has consolidated its position is a leading retailer to its personal service, installation and repair services and its ability to meet the ever-changing needs of its customers. The implementation of WebCollage-syndicated marketing content is expected to enhance its presence.
WebCollage automatically streams complete, engaging marketing content to the Abt website from major manufacturers such as Sony, Microsoft (News - Alert), Olympus, Palm and many others. When retailers such as Abt Electronics use this content on their websites, customers will be able to find the information they need to research products and are more likely to buy on their initial visit.
“In developing our online presence, we’ve tried to integrate as many aspects of our customers’ in-store experience as we can,” says Jon Abt, Vice President of Abt Electronics. “The enriched product content provided by WebCollage helps our customers experience and interact with our products in a way that was formerly only possible by visiting our showroom. In fact, approximately 60 percent of our in-store shoppers visit our website first to perform product research before coming in to make a purchase.”
“The WebCollage Solution allows Abt to leverage the large investments that their vendors have made in creating complete, compelling Web marketing content for their products by enabling Abt to dynamically integrate that content into its own website,” said Jed Alpert, Vice President of Marketing for WebCollage. “Our goal is to help retailers like Abt Electronics provide customers with the most convenient shopping experience possible – placing all the information their customers need to make a purchase right there at their fingertips.”
Niladri Sekhar Nath is a contributing writer for TMCnet covering telecommunications, service providers and networking
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