Openwave Systems Inc, a software solution provider, launched Mobile Analytics Service which combines the expertise of the company’s professional services with its analytics and reporting capabilities of Mobile Analytics solution.

 

The New Openwave Mobile Analytics service helps mobile carriers/operators in monetizing the mobile Internet by providing a 360-degree view of subscribers' activities, on or off portal, over any period of time. It offers relevant services based on users' likes and dislikes and helps to instil loyalty in an operator's subscriber base and lead to increased average revenue per user (ARPU).

 

The company explains that its new service does not require cookies or javascript to tag (News - Alert) and monitor user activity. It provides operators with business intelligence and reporting that not only describes what is happening in their network, but also provides insightful information as to why it is happening and what is likely to happen in the near future.

 

John Delaney, research director, European Consumer Mobile, IDC (News - Alert), said in a statement that mobile carriers were experiencing a strong increase in mobile Internet traffic.

 

“The carriers have a clear need to understand the nature of this activity, but that task is difficult because the more sophisticated end-user devices can bypass the traditional carrier gateways. Solutions that address this problem, enabling carriers to track and analyze the nature of their subscribers' data activity, will be crucial to carriers' efforts to maintain a high-value position in an increasingly complex value chain," he said.

 

One of the major benefits of this new service is its capability to provide early identification of mobile data trends, enabling operators to make timely decisions that avoid service problems and increase revenues.

 

Openwave is currently delivering customized reports to a tier one carrier in the APAC region that has witnessed its iPhone (News - Alert) users accessing 5.5 times more data than other phones.

 

The company ensures that its new line of software enables service providers to converge services, increasing the value of their networks by accelerating time to market and reducing the cost and complexity associated with new service deployment.