In today’s society, people are desperately trying to find a way to pinch their dollars and squeeze as much juice out of them as they can. Coupons are now considered little paper saviors for soccer moms and stockbrokers alike. But just like everything, the coupon is in for an upgrade and may soon be obsolete, at least in the paper format.

 

PlasMedia Mobile, a division of PlasMedia Productions, Inc, has launched "Coupon Envy," an easy to use web interface that let's small to medium sized local businesses quickly and easily create and effectively manage mobile marketing campaigns.

 

After learning in 2006 that around 99 % of the 200 billion coupons distributed annually in the US end up in the trash, CEO of PlasMedia Productions (a parent company) of PlasMedia Mobile, Dean Tally embarked on a journey that would make paper coupons a thing of the past.

 

"As a company we considered that number to be environmentally irresponsible, so we developed Coupon Envy" Talley Said.

 

Sending text messaging (SMS) to personal cell phones, local businesses can send coupons for those who subscribe to the service. Since the message is received on a personal cell phone, business's can offer unprecedented immediacy and relevancy to their customers.

 

"Mobile marketing is not just for the big guys anymore. Mobile couponing is a way for small and midsize business owners to reward their best customers. They can provide special offers, discounts, event invites, news, or anything else their customers might find valuable," says Talley. "In return, the business owner gets the holy grail of marketing: their target consumer's undivided attention in a database they can remarket to."

 

Businesses have 135 characters in which to get their marketing message across afterward Coupon Envy will then provide reporting, response rates and return on investment. For customers it provides discounts, additional product information and special invites to events. Rates start at $17 per week for 2500 messages per month.