Broadband & Mobile Featured Article
August 17, 2007
TerreStar and Simply Wireless to Jointly Promote TerreStar's Products and Services
By Niladri Sekhar Nath TMCnet Contributing Editor
TerreStar Networks Inc. (TerreStar), a majority owned subsidiary of TerreStar Corporation, and Simply Wireless Inc., have entered into a strategic product development and marketing agreement to jointly distribute TerreStar's mobile communications network products and services in the Washington, DC metropolitan area.
As per the agreement, TerreStar and Simply Wireless will join forces to sketch plans for marketing next generation mobile telecommunications services over TerreStar's mobile satellite and terrestrial network. Both companies will jointly develop consumer and business products and services operating on TerreStar' mobile communication network.
The partnership will include a Metro Wireless Distribution Agreement for the Washington, DC market with possible inclusion of additional markets thanks to TerreStar integrated satellite and terrestrial network.
"Working with TerreStar we hope to strongly expand our offerings in the Washington DC metropolitan area by adding their unique mobile communications capabilities," said Steven Qureshi, co-chief executive officer and president, Simply Wireless in a statement. "TerreStar's offerings will allow us to jointly offer unique and compelling products and services that surpass the traditional mobile product offerings currently available in the U.S. wireless market."
TerreStar and Simply Wireless will offer necessary resources aimed at the Metro Wireless Marketing Plan initiative from crucial groups such as Product/Marketing Strategy, Devise Design and Configuration, Network Design and Configuration and Sales and Marketing.
"Simply Wireless' retail points of presence, strong brand recognition and geographic focus in the Washington, DC metropolitan area create an excellent opportunity to provide TerreStar's next generation mobile communications products and services in this important market," Tim W. Atkinson, SVP and General Manager, Commercial Programs, TerreStar. "Working with Simply Wireless helps TerreStar meet our goal of delivering to the market North America's first 4G integrated mobile satellite and terrestrial communications network over conventional wireless devices."
Niladri Sekhar Nath is a contributing writer for TMCnet covering telecommunications, service providers and networking. To see more of his articles, please visit his columnist page.
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