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Broadband & Mobile Featured Article
July 13, 2007
iLoop Mobile Teams with Via One on Prepaid Mobile Content
By Niladri Sekhar Nath TMCnet Contributing Editor
iLoop Mobile (News - Alert), a mobile technology and services company, has teamed with Via One Networks, a leading point of sale transaction processing company, to deliver prepaid digital content to mobile phones.
Under the agreement, the Via One prepaid billing solution will be offered to iLoop Mobile mFinity platform users. Thus, content providers will be able to create mobile distribution initiatives with various prepaid billing solutions available and ready to deploy.
Subsequently, Via One will use iLoop Mobile's mFinity platform for their clients to create and manage mobile content distribution initiatives. Via One has opted for the mFinity appliance to take advantage of independent control over their mobile infrastructure.
Via One will make use of the iLoop Mobile mFinity platform to launch its own branded service, Octilla Blast, for distribution to its 15,000 retail locations throughout the United States.
"We immediately identified the iLoop Mobile mFinity platform as a true next-generation play. The solution allows even the non-technical user to create and manage major mobile marketing and content initiatives. This is a revolutionary option to systems with large operational overheads and complexities of use," said Asheem Aggarwal, CEO of Via One Corporation, the parent company of Via One Processing, LLC. "We foresee mobile digital content becoming a leading category in the booming prepaid retail and gift card market. We plan on not only being the innovators but the leaders in this market."
With the iLoop Mobile mFinity platform, marketers, content owners and enterprises can create, connect and control mobile SMS (text-based) initiatives and mobile content distribution. iLoop Mobile offers the mFinity platform via a Web-based ASP license or as a hardware/software appliance solution. mFinity features powerful and simple-to-use mobile application software for the creation of mobile campaigns for direct one-to-one consumer interaction and mobile content distribution via SMS, Web sites and mobile Internet WAP
sites.
sites. "The partnership with a prepaid billing provider like Via One truly gives our customers the increased billing options they need for their mobile content distribution. This is a great representation of how the mFinity platform continues to make it simple for the non-technical user to create and manage major mobile marketing initiatives," said Jay O'Sullivan, vice president of sales for iLoop Mobile. "This streamlined prepaid model increases the options available to enterprises that are engaging with their audience via the mobile channel."
iLoop Mobile is an innovator in mobile technology and services for interactive, SMS-based mobile marketing and mobile content distribution. The company's patent-pending mFinity platform enables brands, content owners, marketing agencies and enterprises to create, connect, and control mobile phone initiatives worldwide.
Via One Network, LLC is a wholly owned subsidiary of Via One Corporation. Via One operates a proprietary e-merchant services platform that offers a comprehensive solution for electronic distribution of prepaid airtime, equipment sales, service activations and bill payments.
Niladri Sekhar Nath is a contributing writer for TMCnet covering telecommunications, service providers and networking
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