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Broadband & Mobile Featured Article
June 27, 2007
Survey: Cell Phones Pose Threat to Personal Navigation Devices
By Prabhala Ranga Sai TMCnet Contributing Editor
The popularity of the personal navigational systems may not fully translate into a market for them, according to a research report by In-Stat (News - Alert).
The research report titled "Personal Navigation Devices: Worldwide Shipment Growth to Slow as Handset Navigation Arrives" studied the current global market and forecasted market size, exports and average sales prices through 2011.
Cell phones may hijack their market as they can offer most of the features of personal navigation systems, the report said. In-Stat added that mobile operators have come up with a downloadable application, which allows the users to have similar navigational experience without the huge cost involved with personal navigation devices (PNDs).
The In-Stat report said that mobile operators were unable to create enough awareness about the ability of cell phones to perform many functions of PNDs,
"With a clear, targeted business strategy that focuses on capturing potential PND buyers, wireless service providers have an opportunity to capture market share from PND manufacturers," says Stephanie Ethier, In-Stat analyst.
According to In-Stat, competitive prices and enhanced features will grow the market for PNDs to 56 million units by 2011 from 14 million in 2006. The report considered the changing pricing structures of the PND manufacturers and threats from the handheld navigational systems.
P.R. Sai is a contributing writer for TMCnet
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