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INDUSTRIES
Broadband & Mobile Featured Article
May 31, 2007
Diversinet Partners with Intersections for Identity Protection
By Susan J. Campbell TMCnet Contributing Editor
Diversinet Corp., a provider of wireless data security infrastructure products and services, has announced a three year license and VAR agreement to provide its MobiSecure Wallet and Vault mobile secure access solution to Intersections Inc., an identity theft protection and credit management solutions company.
MobiSecure Wallet and Vault are designed to offer users secure and immediate access to a host of personal, financial and insurance identity information, in addition to other critical, privileged data. This solution will provide Intersections with a mobile security platform that can be used to extend its core offering and create a variety of new services that build closer, more personal and “sticky” relationships with their more than five million users.
Intersections fully intends to use the MobiSecure Wallet and Vault solution and re-brand it for a variety of new service and product offerings that are expected to become available during the second half of 2007. These will be directly available through Intersections’ Identity Guard® brand, as well as through selected partners, opening up significant new distribution channels for Diversinet.
"Secure mobile platforms are increasingly being seen as a convenient way for consumers to keep vigilant watch over all aspects of their identity, offering Intersections an opportunity to bring valuable new service offerings that take advantage of these devices, especially for the frequent traveler and mobile worker," said Michael Stanfield, CEO of Intersections, in a statement.
"Diversinet's MobiSecure Wallet and Vault provide an essential, enabling mobile security platform we can build upon to gain additional touch points with our customers and securely put important personal information at their fingertips anywhere, anytime."
Once MobiSecure Wallet is installed on the customer’s mobile device, Intersections has the flexibility to launch new service offerings on the fly with no additional programming on the client device. After a customer has completed registration and authentication, any personal information they see on the mobile screen is stored securely on their mobile device. This eliminates having to retrieve the information from a remote server each time they want it.
"MobiSecure Wallet and Vault was designed to enable organizations with large constituencies to have a closer, more secure relationship with their members, and our agreement with Intersections validates the usefulness and power of our solution," said Albert Wahbe, CEO of Diversinet, in a statement.
"In designing our two-factor authentication products and services we wanted to create a disruptive technology that would dramatically lower the cost and complexity of providing secure mobile access to the personal information that people use every day to support their lifestyle."
Intersections’ family of products and services is accessed by more than five million consumers currently through marketing partnerships with organizations that include financial institutions, associations, insurance companies and Web-based businesses who already use Intersections’ services, often under their own private labels, to offer value-added credit management and identity theft prevention benefits to their members.
As consumers continue to exchange information with vendors and partners, the risk for identity theft increases. As this continues to be a threat for consumers, many are choosing how and with whom to do business based on the risk associated with the transaction. Solutions that are focused on providing increased protection are in demand.
And, despite the associated risks, we as consumers want to be mobile and we want anytime access to information – even through mobile devices. As a result, providers must have a way for us to access this information, while also protecting it. In doing so, they are answering an increasing demand for their services, creating greater opportunity for growth.
Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.
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Communications industry. The library offers white papers, case studies and other documents which are free to registered users. The papers are authored by industry leaders, who, in turn, receive qualified sales leads from interested parties. Check here for the latest in CRM information.
