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Broadband & Mobile Featured Article

June 17, 2008

Hip Hop Website WeMix Teams with VoodooVox to 'Drop a Flow'


WeMix.com, a creation of Grammy Award winning artist Christopher “Ludacris” Bridges, Disturbing Tha Peace Entertainment and MegaMobile TV, has teamed with VoodooVox (News - Alert) to implement its MyVox Voice API onto the WeMix site.


 
The application allows the WeMix artist community to use any phone as a microphone, and lay down original vocals, tracks and beats and instantly broadcast the recording worldwide. Users can record their demo or freestyle rap for Ludacris to hear.
 
“VoodoVox has seen many great applications developed with our MyVox Platform, and WeMix is the perfect example of innovation in voice,” said J. Scott Hamilton, president and CEO of VoodooVox. “Working with Ludacris and WeMix have allowed us to become part of a revolutionary way in which a new generation will express, educate and entertain through music.”
 
For decades, digital tools have made it easy for musicians to record themselves from home studios to software suites. Now WeMix and Voodoo are taking music recording to new level and taking advantage of the item almost everyone owns these days – a mobile phone.
 
“The old way of making records is a thing of the past. A&R, marketers, the radio game, million-dollar videos, predictable producers – this system makes it really tough for new blood or new ideas to rise to the top. Using WeMix allows new artists to get their voice heard,” Ludacris says.
 
Matt Apfel, co-founder of Wemix, said they are excited about working with VoodooVox as their technology is a perfect fit for WeMix and enables members of the community to instantly broadcast their work.
 
“From the beginning, our goal at WeMix has always been to provide a place for musicians to be heard, to collaborate with others, and to help generate awareness for artists who otherwise would not get recognized,” Apfel said. “VoodooVox extends our ability to do this through the phone, which allows us to capture impromptu content that would previously have been lost.”
 
VoodooVox developed MyVox, a technology platform that turns any phone into a microphone. MyVox’s free API makes creating and deploying voice-enabled web- and mobile-based applications and widgets easy. VoodooVox also provides a monetization solution for developer applications by playing a short audio ad at the beginning of each call to MyVox. This keeps the calls free to consumers, and offers a revenue model for monetizing calls created by developer applications.
 
Artists who join the WeMix.com community and upload their creations have the potential to sell their work directly to the consumer. Top-performers can also become eligible to have songs produced by Ludacris, thereby opening up an entirely new way to launch a career.  Please visit www.wemix.com to learn more.
 
Ludacris is a world-renowned musician, collaborator, actor, entrepreneur and philanthropist. The two-time Grammy Award and SAG winner has sold more than 20 million records. He also appeared in numerous films and television shows including Crash, Hustle & Flow, 2 Fast 2 Furious, Saturday Night Live and Law & Order SVU.  
 
Matthew Apfel has 15 years of experience as a format creator, producer, development executive, and writer. In 2007 Apfel established MegaMobile TV, a multi-platform content studio creating formats for TV, web, mobile phone, and video games. Apfel was the vice president of development for True Entertainment and the creator and co-executive producer of “Gastineau Girls,” in addition to working as head writer on “Who Wants to be a Millionaire.”
 
Eve Sullivan is a contributing editor for TMCnet. To read more of Eve’s articles, please visit her columnist page.