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Broadband & Mobile Featured Article

May 21, 2008

KPN Implements Oracle Application Integration Architecture


KPN, a provider of fixed and mobile telephony, broadband and television in the Netherlands and other parts of Europe, announced it has implemented Oracle (News - Alert) Application Integration Architecture (AIA) to integrate and enable business processes across Siebel CRM 8.0 and Oracle Communications Billing and Revenue Management solutions.


 
As part of its strategic transformation initiative, it is implementing Oracle solutions AIA to simplify and transform its IT systems, and improve customer focus. By implementing Oracle AIA for Communications, KPN is expecting to streamline processes across its CRM and Billing systems resulting in faster launch of new products and services with automatic synchronization of product details between Billing and CRM. Among other benefits it expects to achieve, is improved data quality with pre-integrated synchronization of customer and order data from CRM to billing and better customer satisfaction with accurate and consistent data in the call center.
 
"With Oracle Application Integration Architecture for Communications, KPN has integrated key applications to offer efficient business processes for customer centric billing. We have saved significant time and money by using pre-built integrations, as opposed to having to develop them from scratch," said Frank Veldhuizen, program manager, KPN. "It enables us to be a market leader in customer service, and will enhance our competitive position."
 
"Oracle launched AIA one year ago and we are delighted to see that KPN, one of our first AIA customers, is already benefiting from its implementation of the Oracle Application Integration Architecture," commented Oracle VP of Industry Application Strategy Dan Byrnes. "AIA is an open, standards-based platform for business process management across Oracle, third-party and custom applications. As part of AIA, we have delivered pre-built integrations, such as AIA for communications, that helps reduce the cost, time and complexity of integration."
 
The company claims to have completed the deployment of Oracle's integrated CRM and Billing platform for the launch of consumer fiber services in less than six months. It also says it has been able to reduce the overall effort to go market by 10 to 20 percent with the help of this integrated solution.
 
KPN is also planning to further expand their new architecture with personalized 24x7 web-based customer self-service, customer and account mastering and a centralized product catalog.
 
Anamika Singh is a TMCnet contributing editor.