SoundBite Communications (News - Alert), Inc. announced the upcoming release of the SoundBite Intelligent Communications Platform – an integrated, multi-channel solution that will offer automated voice, text and email messaging through an easy-to-use web interface.

 

The on-demand solution will offer enterprises a powerful platform for designing and executing customer communications campaigns to achieve superior results and is designed to enable SoundBite clients to seamlessly communicate with their customers across multiple devices and channels.

 

“The SoundBite Intelligent Communications Platform will address the changing business needs of Fortune 1000 organizations as well as consumers' growing preferences for mobile communications,” said Ken Paterson, director of the Credit Advisory Service at Mercator Advisory Group in a press release. “By introducing this next-generation platform, SoundBite will enable these organizations to use a combination of communications channels to reach their customers across a variety of devices depending on the type of application and campaign goal.”

 

A multi-channel communications strategy enhances the response rates for various customer communications. SoundBite’s integrated voice, text and email messaging solution enable organizations quick and effective communication with consumers across a variety of devices and communications channels. In addition, it offers organizations the ability to use free-to-end-user text messaging to reach more than 80 percent of U.S. wireless subscribers.

 

SoundBite's integrated platform enables organizations to implement more sophisticated campaign strategies for superior business results. The enhancements in SoundBite's next-generation platform will be evident across campaign strategy, design, and execution and reporting.

 

Multi-Channel Escalation will allow for a campaign strategy to escalate from one channel to another such as from email, to a voice message, and then to a text message. Multi-Channel Blending will enable a single customer interaction to take place across multiple communications channels, allowing customers to receive information through one channel and respond using an alternate channel based on customer preferences. Multi-Channel Management and Reporting will improve the overall campaign success by using analytics and continually optimizing campaign results.

 

The SoundBite Intelligent Communications Platform also offers organizations flexible, on-demand solution to help transform their traditional communications strategies to take advantage of consumers' growing preferences for communicating via mobile phones and text messaging.

 

It offers greater flexibility with benefits such as: flexibility to use the most appropriate channel based on the message and customer preferences, allows communication through varying and multiple channels to drive higher response, interaction through preferred channels, enterprise view and management of all customer outreaches.

 

“Consumers are rapidly adopting new communications channels and mobile devices,” said Peter Shields, president and CEO of SoundBite Communications. “Enterprises need to make a dramatic shift in how they communicate with their customers in order to strengthen their brand and build lifelong, profitable relationships. Some of our visionary enterprise clients have seen a positive impact from their multi-channel communications strategies, but have not had a unified platform that provides the reporting and management required to optimize those results. We look forward to bringing these benefits to the market through the SoundBite Intelligent Communications Platform.”