Pizza Company, Papa Johns, is taking their bid to be the most technologically advanced pizza company another step further with the release of 'myPapa' widgets that stream exclusive product discounts, personalized favorites and incentives to customer's desktops.

 

The suite of widgets follows the ability for customers to order online or via text message and includes capabilities not previously available through Papa Johns traditional online and e-mail channels.

 

Using the widget will give myPapa customers as many as 12 custom discounts and product offers that are restaurant specific each day.

 

"MyPapa will offer deals that are relevant to each individual customer and will be accessible the minute hunger strikes. No sifting through e-mails, newspaper coupons, or online offers necessary - it's all right there on your desktop, start page, social network page or blog," said Jim Ensign, vice president of marketing communications for Papa John's International, Inc.

 

Widgets are an important and popular way of getting adults and teens to click on their offers. eMarketer (News - Alert) reports that 69 million adults and 15 million teens will use social network sites in 2008.

 

Recently, Papa John's announced it surpassed $1 billion in online sales, growing more than 50 percent each year since 2001 and reaching $400 million in 2007 alone.

"Having recently surpassed the $1 billion mark in online sales, we strive to continue offering digital innovations that make our customers' lives easier," also said Ensign. "MyPapa is our latest convenience innovation for customers - a convenient and non-intrusive application that allows for quick and easy ordering, tailored to each individual's preference."