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May 12, 2008
Canon U.S.A. to Start New Ad Campaign for VIXIA High-Definition and Flash Memory Camcorders
By Niladri Sekhar Nath TMCnet Contributing Editor
Canon (News - Alert) is set to kick start a new, integrated advertising campaign for its camcorder product line up. Canon's new VIXIA line of HD camcorders, as well as its line of Flash Memory camcorders will now reach consumers through a range of print and interactive executions.
A dramatic new platform for VIXIA has been developed, "Be HD," which will communicate how Genuine Canon Optics and Canon's proprietary video technologies help consumers to experience the full potential of HD video. The Flash Memory creative uses a bold, attention-getting print execution and highly interactive online executions to deliver Canon's core message of "What video should be, finally is."
"Our new VIXIA and Flash Memory advertising captures the essence of what Canon video stands for - superior image quality, design and convenience," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "We're excited to share the next evolution of video technology with consumers and to continue providing the overall best video experience."
The campaigns feature the flagship of Canon's new VIXIA HD and Flash Memory lines, the VIXIA HF10 Dual Flash Memory camcorder. Highlighting its sleek design and loaded feature set, the campaigns will redefine consumers' experience with camcorder technology.
"This new campaign places a strong stamp for the Canon Video brand in the marketplace," said Doug Fidoten, President, Dentsu America. "We're using fresh, innovative executions that connect with today's consumer by delivering the full product experience, and generating conversation about the Canon VIXIA HD and Flash Memory brands."
The integrated campaign will launch with full-page newspaper advertisements scheduled to run in national and regional newspapers including USA Today, New York Times, Los Angeles Times, Chicago Sun-Times and San Francisco Chronicle. Additionally, multi-page magazine insertions will run in a variety of leading consumer publications, such as Entertainment Weekly, Sports Illustrated, Forbes and Rolling Stone.
Niladri Sekhar Nath is a contributing writer for TMCnet covering telecommunications, service providers and networking. To see more of his articles, please visit his columnist page.
Don’t forget to check out TMCnet’s White paper Library, which provides a selection of in-depth information on relevant topics affecting the IP
Communications industry. The library offers white papers, case studies and other documents which are free to registered users.
A dramatic new platform for VIXIA has been developed, "Be HD," which will communicate how Genuine Canon Optics and Canon's proprietary video technologies help consumers to experience the full potential of HD video. The Flash Memory creative uses a bold, attention-getting print execution and highly interactive online executions to deliver Canon's core message of "What video should be, finally is."
"Our new VIXIA and Flash Memory advertising captures the essence of what Canon video stands for - superior image quality, design and convenience," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "We're excited to share the next evolution of video technology with consumers and to continue providing the overall best video experience."
The campaigns feature the flagship of Canon's new VIXIA HD and Flash Memory lines, the VIXIA HF10 Dual Flash Memory camcorder. Highlighting its sleek design and loaded feature set, the campaigns will redefine consumers' experience with camcorder technology.
"This new campaign places a strong stamp for the Canon Video brand in the marketplace," said Doug Fidoten, President, Dentsu America. "We're using fresh, innovative executions that connect with today's consumer by delivering the full product experience, and generating conversation about the Canon VIXIA HD and Flash Memory brands."
The integrated campaign will launch with full-page newspaper advertisements scheduled to run in national and regional newspapers including USA Today, New York Times, Los Angeles Times, Chicago Sun-Times and San Francisco Chronicle. Additionally, multi-page magazine insertions will run in a variety of leading consumer publications, such as Entertainment Weekly, Sports Illustrated, Forbes and Rolling Stone.
Niladri Sekhar Nath is a contributing writer for TMCnet covering telecommunications, service providers and networking. To see more of his articles, please visit his columnist page.
Don’t forget to check out TMCnet’s White paper Library, which provides a selection of in-depth information on relevant topics affecting the IP
Communications industry. The library offers white papers, case studies and other documents which are free to registered users.
