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Broadband & Mobile Featured Article
April 23, 2008
ID Media Collaborates With 4INFO to Offer Unique Mobile SMS Opportunities
By Anil Sharma TMCnet Contributing Editor
ID Media has formed a partnership with 4INFO, a provider of SMS publishing and advertising services and the largest SMS ad network in the United States.
The relationship that was developed recently is aimed to allow ID Media clients to exclusively test the viability of a new direct response, cost-per-response-based buying model for mobile SMS messages that will potentially target some of the 5 million active 4INFO users.
"We are very pleased to have ID Media test this exciting new mobile buying platform. We decided to partner with ID because of their stellar reputation for emerging media innovation and their client roster of leading advertisers. Their expertise in direct response media and accountability creates an excellent match to our platform. We feel this program will truly benefit ID's clients and deliver positive results," Zaw Thet, CEO, 4INFO said in a press release.
Founded in 2004, 4INFO delivers millions of real-time information and entertainment messages as responses to a search query or as alerts on subjects ranging from sports scores and weather updates to stock quotes and celebrity gossip.
4INFO's services work on any cell phone and are free. Companies partner with 4INFO to connect with mobile audiences and deliver free ad-supported SMS content. 4INFO's SMS ad serving technology and targeted advertising programs give advertisers the ability to reach consumers in a new medium with measurable results.
4INFO offers select inventory, sold on a CPM basis, with content derived from a range of key publishers, including NBC, TV Guide, MTV, USA Today, Evite, MySpace (News - Alert).com, NBA, E!, 1-800-Free411 and SayNow.
Strong mobile phone penetration combined with enthusiastic consumer adoption of text messaging has 4INFO well positioned in the new media marketplace. I love the fact that 4INFO offers great benefits to a user in the form of compelling content, which they opt-in or elect to receive. The call-to-action options associated with the 4INFO text-based ad units allow our clients to use alternative methods to capture new leads," concludes Josh Martin, vice president and director of Emerging Media, ID Media, who negotiated the deal.
The company, which is one of the largest direct and digital media services company in the country, delivers the best possible return on media investments because of its superior rates, research resources, and reporting systems.
ID Media serves clients including American Express (News - Alert), Computer Associates, Johnson & Johnson, HBO, Kaiser Permanente, Nautilus, and Verizon from locations in New York, Chicago, and Los Angeles.
Anil Sharma is a TMCnet Contributing Editor.
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP
Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Best Practices for Implementing a First Contact Resolution Program in the Contact Center brought to you by Enkata.
The relationship that was developed recently is aimed to allow ID Media clients to exclusively test the viability of a new direct response, cost-per-response-based buying model for mobile SMS messages that will potentially target some of the 5 million active 4INFO users.
"We are very pleased to have ID Media test this exciting new mobile buying platform. We decided to partner with ID because of their stellar reputation for emerging media innovation and their client roster of leading advertisers. Their expertise in direct response media and accountability creates an excellent match to our platform. We feel this program will truly benefit ID's clients and deliver positive results," Zaw Thet, CEO, 4INFO said in a press release.
Founded in 2004, 4INFO delivers millions of real-time information and entertainment messages as responses to a search query or as alerts on subjects ranging from sports scores and weather updates to stock quotes and celebrity gossip.
4INFO's services work on any cell phone and are free. Companies partner with 4INFO to connect with mobile audiences and deliver free ad-supported SMS content. 4INFO's SMS ad serving technology and targeted advertising programs give advertisers the ability to reach consumers in a new medium with measurable results.
4INFO offers select inventory, sold on a CPM basis, with content derived from a range of key publishers, including NBC, TV Guide, MTV, USA Today, Evite, MySpace (News - Alert).com, NBA, E!, 1-800-Free411 and SayNow.
Strong mobile phone penetration combined with enthusiastic consumer adoption of text messaging has 4INFO well positioned in the new media marketplace. I love the fact that 4INFO offers great benefits to a user in the form of compelling content, which they opt-in or elect to receive. The call-to-action options associated with the 4INFO text-based ad units allow our clients to use alternative methods to capture new leads," concludes Josh Martin, vice president and director of Emerging Media, ID Media, who negotiated the deal.
The company, which is one of the largest direct and digital media services company in the country, delivers the best possible return on media investments because of its superior rates, research resources, and reporting systems.
ID Media serves clients including American Express (News - Alert), Computer Associates, Johnson & Johnson, HBO, Kaiser Permanente, Nautilus, and Verizon from locations in New York, Chicago, and Los Angeles.
Anil Sharma is a TMCnet Contributing Editor.
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP
Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Best Practices for Implementing a First Contact Resolution Program in the Contact Center brought to you by Enkata.
