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Broadband & Mobile Featured Article
April 23, 2008
NTT to Test its RMS Technology on BayTSP's Content Authentication Platform
By Shamila Janakiraman TMCnet Contributing Editor
BayTSP has entered into an agreement with Nippon Telephone and Telegraph Corporation to begin field trials of NTT’s Robust Media Search (RMS) technology integrated with BayTSP’s Content Authentication Platform (CAP).
The combined offering from NTT and BayTSP will enable content owners to use video and audio fingerprinting technologies for monitoring how their intellectual property is being used online besides managing it. This is most suitable in user-generated content sites like YouTube, Daily Motion ,Google (News - Alert) Video and Yahoo Video.
NTT’s previous generation of media search technologies have been deployed in China and Japan for the statistical analysis of television broadcast commercial advertisements. This was undertaken for supporting broadcast music title listing service and for implementing a “name that tune” service for mobile phones. The field trial announced by NTT with BayTSP is the first application of NTT’s media search technology for Internet content authentication applications on a wider scale besides being the first deployment of NTT’s Robust Media Search systems in the U.S.
“NTT’s Robust Media Search technology performed exceptionally well in our ‘Gladiator’ test, which we developed to identify the strengths and weaknesses of video and audio fingerprinting technologies available today,” said BayTSP CEO Mark Ishikawa.
BayTSP’s Content Authentication Platform offers content owners a solution which includes digital fingerprinting and watermarking technologies for the protection and monetization of online usage of their intellectual property. The platform includes a fingerprint library which is maintained by BayTSP available for reference by sites like YouTube (News - Alert) using proactive content filtering to find out if user-generated content includes copyright infringing material.
“NTT is recognized as a world leader in developing advanced media processing technology. The goal of this trial is to roll out a video and audio fingerprinting service that will allow content owners to manage how their intellectual property is used worldwide with new types of fast, accurate, reliable and cost-effective Internet content authentication services for both audio and video assets,” added Ishikawa.
BayTSP has agreed to integrate NTT’s advanced media search engine with their CAP content authentication platform to filter and authenticate huge volumes of online content. The feedback from BayTSP will help NTT further refine its technology to meet the next generation needs of digital media makers, distributors and users the world over.
The benefit of NTT’s Content Authentication Platform is that it works with or without the cooperation of the UGC sites. Preliminary tests have shown that timely feedback can be provided that would allow UGC site operators to remove unauthorized content before large numbers of people can see it.
For UGC sites which are desirous of implementing content filtering and negotiating revenue sharing arrangements with content owners, CAP provides independent verification of how the content is displayed, how many people view it, and enables them to calculate revenue sharing using business rules set by the content owner and UGC site operator.
Shamila Janakiraman is a TMCnet Contributing Editor.
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP
Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Best Practices for Implementing a First Contact Resolution Program in the Contact Center brought to you by Enkata.
The combined offering from NTT and BayTSP will enable content owners to use video and audio fingerprinting technologies for monitoring how their intellectual property is being used online besides managing it. This is most suitable in user-generated content sites like YouTube, Daily Motion ,Google (News - Alert) Video and Yahoo Video.
NTT’s previous generation of media search technologies have been deployed in China and Japan for the statistical analysis of television broadcast commercial advertisements. This was undertaken for supporting broadcast music title listing service and for implementing a “name that tune” service for mobile phones. The field trial announced by NTT with BayTSP is the first application of NTT’s media search technology for Internet content authentication applications on a wider scale besides being the first deployment of NTT’s Robust Media Search systems in the U.S.
“NTT’s Robust Media Search technology performed exceptionally well in our ‘Gladiator’ test, which we developed to identify the strengths and weaknesses of video and audio fingerprinting technologies available today,” said BayTSP CEO Mark Ishikawa.
BayTSP’s Content Authentication Platform offers content owners a solution which includes digital fingerprinting and watermarking technologies for the protection and monetization of online usage of their intellectual property. The platform includes a fingerprint library which is maintained by BayTSP available for reference by sites like YouTube (News - Alert) using proactive content filtering to find out if user-generated content includes copyright infringing material.
“NTT is recognized as a world leader in developing advanced media processing technology. The goal of this trial is to roll out a video and audio fingerprinting service that will allow content owners to manage how their intellectual property is used worldwide with new types of fast, accurate, reliable and cost-effective Internet content authentication services for both audio and video assets,” added Ishikawa.
BayTSP has agreed to integrate NTT’s advanced media search engine with their CAP content authentication platform to filter and authenticate huge volumes of online content. The feedback from BayTSP will help NTT further refine its technology to meet the next generation needs of digital media makers, distributors and users the world over.
The benefit of NTT’s Content Authentication Platform is that it works with or without the cooperation of the UGC sites. Preliminary tests have shown that timely feedback can be provided that would allow UGC site operators to remove unauthorized content before large numbers of people can see it.
For UGC sites which are desirous of implementing content filtering and negotiating revenue sharing arrangements with content owners, CAP provides independent verification of how the content is displayed, how many people view it, and enables them to calculate revenue sharing using business rules set by the content owner and UGC site operator.
Shamila Janakiraman is a TMCnet Contributing Editor.
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP
Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Best Practices for Implementing a First Contact Resolution Program in the Contact Center brought to you by Enkata.
