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April 21, 2008
HP and DreamWorks Offer a Sneak Peek at Breakthrough Color Display Technology
By Calvin Azuri TMCnet Contributing Editor
HP and DreamWorks Animation demonstrated recently a display technology that addresses the issue of affordable and consistent color accuracy between devices, which previously was an obstacle for digital content creators.
The partnership is helping the HP DreamColor Technology computer to display accurate, predictable color and a simple color management process to assure vision-to-production color consistency in a widescreen liquid crystal display (LCD), according to Jeffrey Katzenberg, chief executive officer and director, DreamWorks Animation.
The display meshes 30-bit color, which means a range of 1 billion colors, and a LED-backlit LCD. The extraordinary feature of this combination is its affordable price tag, a fraction as compared to most high-end, studio-quality LCD displays.
"For decades, storytellers have struggled to manage color in an accurate and consistent manner" said Katzenberg in a statement. "Quite simply, when we make a movie about a big, green ogre, our concern is that our ogre is the same color of green throughout the film. HP has truly changed the game with its new display, giving DreamWorks Animation full visual fidelity across the board for the first time"
Katzenberg spoke with the National Association of Broadcasters show via video feed when Todd Bradley, executive vice president of the Personal Systems Group at HP, and Roger Enrico, chairman of DreamWorks Animation, delivered the keynote address. They went on to describe how creativity drives technology advances, such as HP DreamColor Technology.
The display is designed for broadcast, film/video post-production, animation and graphic arts fields. The HP DreamColor Technology display enables richer color and darker blacks than LCD displays could manage earlier on. The display has factory presets loaded with the color ranges specified by the NTSC, SMPTE, sRGB, Rec. 709, Adobe RGB and DCI standards.
"HP has delivered a breakthrough technology that will show immediate results" said Crawford Del Prete, executive vice president, Global Research, IDC (News - Alert). "The HP DreamColor display is an important innovation that represents a significant collaboration between HP and a core partner. This technology will have broad appeal, allowing customers to deliver results never before possible without very high-end systems"
The preview is the first public preview of a display technology that is a result of the HP DreamColor Technology initiative. The initiative is a joint venture between HP and DreamWorks Animation. The HP DreamColor Technology family is a series of displays, printers and technologies that work together to provide accurate, predictable color that makes it easy to manage the proper configuration of color across devices and achieve standout results, every time.
Calvin Azuri, TMCnet Contributing Journalist.
Don't forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP
Communications industry. The library offers white papers, case studies and other documents which are free to registered users.
The partnership is helping the HP DreamColor Technology computer to display accurate, predictable color and a simple color management process to assure vision-to-production color consistency in a widescreen liquid crystal display (LCD), according to Jeffrey Katzenberg, chief executive officer and director, DreamWorks Animation.
The display meshes 30-bit color, which means a range of 1 billion colors, and a LED-backlit LCD. The extraordinary feature of this combination is its affordable price tag, a fraction as compared to most high-end, studio-quality LCD displays.
"For decades, storytellers have struggled to manage color in an accurate and consistent manner" said Katzenberg in a statement. "Quite simply, when we make a movie about a big, green ogre, our concern is that our ogre is the same color of green throughout the film. HP has truly changed the game with its new display, giving DreamWorks Animation full visual fidelity across the board for the first time"
Katzenberg spoke with the National Association of Broadcasters show via video feed when Todd Bradley, executive vice president of the Personal Systems Group at HP, and Roger Enrico, chairman of DreamWorks Animation, delivered the keynote address. They went on to describe how creativity drives technology advances, such as HP DreamColor Technology.
The display is designed for broadcast, film/video post-production, animation and graphic arts fields. The HP DreamColor Technology display enables richer color and darker blacks than LCD displays could manage earlier on. The display has factory presets loaded with the color ranges specified by the NTSC, SMPTE, sRGB, Rec. 709, Adobe RGB and DCI standards.
"HP has delivered a breakthrough technology that will show immediate results" said Crawford Del Prete, executive vice president, Global Research, IDC (News - Alert). "The HP DreamColor display is an important innovation that represents a significant collaboration between HP and a core partner. This technology will have broad appeal, allowing customers to deliver results never before possible without very high-end systems"
The preview is the first public preview of a display technology that is a result of the HP DreamColor Technology initiative. The initiative is a joint venture between HP and DreamWorks Animation. The HP DreamColor Technology family is a series of displays, printers and technologies that work together to provide accurate, predictable color that makes it easy to manage the proper configuration of color across devices and achieve standout results, every time.
Calvin Azuri, TMCnet Contributing Journalist.
Don't forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP
Communications industry. The library offers white papers, case studies and other documents which are free to registered users.
