Limbo, a mobile entertainment company, has signed a year-long deal with Virgin Mobile (News - Alert) USA to provide exclusive programs for that carrier’s five million-plus customers. 

 

Monthly and quarterly promotions will be featured through SMS blasts and on VirginXL featuring Limbo’s interactive mobile content.

The monthly campaigns have already begun, letting Virgin Mobile USA customers play either Limbo Grab or Limbo Unique via SMS or WAP for the chance to win such prizes as $1,000 cash, a 42” LCD TV or a 2008 convertible Mustang. 

 

“Limbo’s interactive content is producing tangible business results for Virgin Mobile USA, increasing SMS usage among participating customers. Participants indicate an increase in brand affinity and the viral spread is powerful, with over 70 percent of participants telling at least one friend about the promotion,” said Bob Stohrer, CMO for Virgin Mobile USA, in a statement.

“Virgin Mobile USA’s customers are some of the most text-savvy in the United States and their irreverent brand is perfect for Limbo’s ‘playground in your pocket’,” added Jonathon Linner, CEO and co-founder of Limbo. “We’re excited to announce this partnership with Virgin Mobile USA and look forward to creating fun and interactive programs for their customers throughout 2008.”

Virgin Mobile USA offers more than five million customers monthly plans without annual contracts, with national coverage powered by the nationwide Sprint (News - Alert) PCS network. 

Virgin Mobile USA’s full portfolio of handsets includes the Wild Card, Super Slice and Flare. These are available at approximately 40,000 retail locations nationwide and online.