MediaSpan and Verve Wireless, a provider of mobile technologies to local media, have entered into a partnership to integrate the Verve Publishing Platform into MediaSpan's content management solution.

Thanks to this pact, MediaSpan can provide their customers with integrated content management and mobile marketing solutions.

“Our local media customers are constantly seeking new ways to engage their audience and drive new local revenue online, We are committed to meet their demands by continuing to provide them with innovative online solutions like those from Verve Wireless," MediaSpan Executive Vice President / GM Online Services Steven Barth said.

"The mobile medium introduces a new revenue stream for our publishing clients and is poised to garner higher-than-average advertising rates."


MediaSpan Media Software provides mission-critical, pre-press infrastructure tools enabling efficient content delivery to consumers across print, web and wireless platforms.

The MediaSpan Mobile Platform allows current customers to quickly and effortlessly extend their content and advertising onto any carrier device with access to the mobile Web.

Also built into the MediaSpan Mobile Platform is the Mobile Messaging module, an SMS text alert system that enables publishers to create, manage, and distribute consumer opt-in mobile messaging programs.

"We are exclusively focused on delivering the tools that help any local media provider participate in mobile," said Greg Hallinan, Verve Vice President of Marketing & Operations.

"We're excited to be working with MediaSpan because they share the same vision, and together we can help make their customers more successful by complementing MediaSpan's full range of media management products."