Go Fresh has won an award for its contribution to mobile user-generated content from the Future Mobile Awards team.

 

Go Fresh was honored with a Gold award in the User-Generated Content category.

 

The Go Fresh website has around 8,000 uploads a day and monthly page views of more than 100 million. This is a remarkable climb for the company since last year; their page views have doubled over the past year.

 

The panel of judges who selected Go Fresh for the Gold award based their decision on various factors, including functionality, pricing, generation of revenue, usability, commercial integration, customer feedback, number of customers and innovation of design.

 

One of the judges on the panel of experts, Dr. Windsor Holden. explained the selection of Go Fresh by saying, “For an off-portal service, the success of Go Fresh's itsmy.com has been remarkable… The site, which comprises video and picture blogging, a user-generated TV channel and an array of location-based social services, now also allows users to personalize their homepages with music clips provided by international DJs. The site continues to be at the forefront of innovation, and seems certain to appeal to an ever-wider audience.”

 

Dr. Holden gave an estimate of figures regarding Go Fresh’s registration growth. By September 2007, the Go Fresh site had approximately 600,000 registered users, mainly logging on from the United Kingdom and United States. This figure shows an increase of around 100,000 since July 2007, when the site had approximately 500,000 registered users.

 

CTO and Co-Founder of Go Fresh, Jukka Saarelainen, expressed his pleasure at receiving the award from Future Mobile by saying, “We have worked hard for the past 5 years to make itsmy.com what it is today: the leading mobile content community. The millions of cell phone users, who have already got a taste of itsmy.com’s services, whether as registered community members or as ‘pass-by-downloaders’ are already taking advantage of the new possibilities of the mobile internet. We and our customers have proven that off-portal is the way to go.”