Movaya, a provider of mobile content distribution software solutions, has unveiled PlugNPlay 2.0, the latest edition of its Mobile Game and Application distribution and management platform.

Headquartered in Seattle, Movaya is a technology company focused on the development of premier e-commerce solutions for mobile software publishers and online merchants.

PlugNPlay will allow online merchants, casual game merchants and website, blog or forum owners to create a store for selling mobile games, mobile applications or any type of mobile content. Starting from the website to the sales page, the content can be branded with the company's logo, style and formatting.

"The ability to use the PlugNPlay XML feed has allowed Capcom to build a custom web application and sell our games directly to consumers," said Matt Gillis, senior vice president of publishing, Capcom Interactive, Inc, in a press release. "This has created an additional revenue stream for us with little to no risk to the company."

Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment. The company was established in 1983 and since then, it has developed globally popular franchises such as Resident Evil, Street Fighter, Mega Man, Breath of Fire, Devil May Cry and the Onimusha series.

Version 2.0 of PlugNPlay includes new features: instant WAP store to enable any PlugNPlay client to create a mobile version of their store; FLASH Interfaces to offer the simplest way for clients to get online; and XML Feed for advanced programming.

All these features, as well as additional games in the system (now more than 400 titles from companies such as RealNetworks (News - Alert), Capcom, COM2US and more) will encourage Casual Game Merchants to use the company’s system and add Mobile Game sales to their existing stores.

"Movaya is focused on developing the most complete, flexible, easy to use system for off-deck distribution," said Phil Yerkes, CEO of Movaya. "And this includes distribution of mobile games not only via websites but WAP sites as well. By taking advantage of the flexibility of our mobile game distribution platform, anyone can expand into mobile game and application sales."

Platinum Studios is an entertainment company that specializes in creating and adapting comics and graphic novel content to other media. The company has developed a website for mobile content sales, PT78Mobile.com. In addition to this, the new features of PlugNPlay 2.0 have enabled Platinum to instantly add a WAP store.

With the help of your cell phone, you can visit m.pt78mobile.com.

An illustration of the PlugNPlay Flash interface can be seen at PhonePimp.com.

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Calvin Azuri is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.