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Broadband & Mobile Featured Article
October 31, 2007
Cisco Teams With the NBA to Enhance the League's Technology
By Prabhala Ranga Sai TMCnet Contributing Editor
Cisco (News - Alert) Systems has teamed up with the National Basketball Association (NBA) to integrate its technology solutions throughout the league. Cisco will also support implementation of NBA Cares, a social responsibility initiative of NBA. The two organizations will explore ways in which Cisco technology solutions can be used to enhance the game, increase collaboration with the global NBA community, and bring the fans closer to the sport whether at home or in the arena. This multi-year, global effort will span operations in the United States and China.
Cisco’s core technologies and mobility solutions ensure the seamless contacts between NBA and its fans worldwide. During marquee NBA events such as NBA All-Star, the NBA Playoffs and The Finals, Cisco networking technology solutions will be deployed to enhance the game for fans, corporate customers, employees and media.
Scientific Atlanta, a Cisco company, will provide encoders and decoders for NBA TV for transmitting the games across the United Staets and Asia. Furthermore, the partnership will bring live, "face-to-face" meeting experiences to Chinese audience over the network using Cisco’s TelePresence and other technologies.
Beginning this season, through NBA Cares, Cisco will work with the NBA to provide New Orleans area school districts with educational and technological resources, and will create 30 family community resource centers.
"This relationship is a big win for Cisco because it allows us to demonstrate the power of the network to not only bring fans closer to the action but to also help the league expand the way they communicate with coaches, media, players and fans, worldwide," said Alan Cohen, vice president, enterprise marketing, Cisco. "In addition to a shared passion for the game of basketball, Cisco and the NBA share a commitment to social responsibility, and Cisco is honored to be a part of the NBA Cares initiative and post-Katrina recovery efforts."
"Cisco is a proven leader with innovative products that will provide the NBA with the latest technology to stay connected and enhance the overall NBA game experience for our fans," said Steve Hellmuth, executive vice president of operations and technology for the NBA. "Cisco's contribution to the NBA family's efforts in New Orleans through our NBA Cares initiative will help thousands of children and continue to aid in the resurgence of communities throughout this area.”
P R Sai TMCnet Contributing Editor
Cisco’s core technologies and mobility solutions ensure the seamless contacts between NBA and its fans worldwide. During marquee NBA events such as NBA All-Star, the NBA Playoffs and The Finals, Cisco networking technology solutions will be deployed to enhance the game for fans, corporate customers, employees and media.
Scientific Atlanta, a Cisco company, will provide encoders and decoders for NBA TV for transmitting the games across the United Staets and Asia. Furthermore, the partnership will bring live, "face-to-face" meeting experiences to Chinese audience over the network using Cisco’s TelePresence and other technologies.
Beginning this season, through NBA Cares, Cisco will work with the NBA to provide New Orleans area school districts with educational and technological resources, and will create 30 family community resource centers.
"This relationship is a big win for Cisco because it allows us to demonstrate the power of the network to not only bring fans closer to the action but to also help the league expand the way they communicate with coaches, media, players and fans, worldwide," said Alan Cohen, vice president, enterprise marketing, Cisco. "In addition to a shared passion for the game of basketball, Cisco and the NBA share a commitment to social responsibility, and Cisco is honored to be a part of the NBA Cares initiative and post-Katrina recovery efforts."
"Cisco is a proven leader with innovative products that will provide the NBA with the latest technology to stay connected and enhance the overall NBA game experience for our fans," said Steve Hellmuth, executive vice president of operations and technology for the NBA. "Cisco's contribution to the NBA family's efforts in New Orleans through our NBA Cares initiative will help thousands of children and continue to aid in the resurgence of communities throughout this area.”
P R Sai TMCnet Contributing Editor
