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October 23, 2007
Virgin Mobile and LG Phones Partner to Benefit Homeless Youth
By Susan J. Campbell TMCnet Contributing Editor
November will see the first annual “National Homeless Youth Awareness Month” this year. To show its support for this event and to help get our youth off the streets, Virgin Mobile (News - Alert) USA, Inc., a provider of no-annual-contract wireless phone services, and with LG Electronics MobileComm U.S.A., Inc, have announced new LG handsets.
This debut includes six specially commissioned hand-painted Aloha by LG handsets designed specifically to help bring a voice to the issue of homeless youth. These one-of-a-find handsets are designed by a specially commissioned group of emerging and established visual artists to support “National Homeless Youth Awareness Month.”
The phones are set to be auctioned off as part of the RE *Generation Gallery 2007 Auction and Benefit on November 7 at the Skylight Gallery in New York City. The auction is part of several activities highlighting the Congressional declaration of “National Homeless Youth Awareness Month."
Artists that have designed these handsets include Daniel Davidson, Caroline Hwang, Rich Jacobs, Greg Lamarche and Eric White. Guests attending the auction will have access to the Aloha by LG phones to listen to pre-recorded messages from the RE*Generation artists describing their inspiration for each piece of art.
Proceeds from this and other activities will benefit Virgin Mobile USA's charitable partners, StandUp For Kids, Children's Health Fund and YouthNoise.
This new relationship with LG Mobile Phones is building on the debut of the Aloha by LG handset and is rooted in Virgin Mobile USA’s pro-social initiative to raise awareness of the plight of at-risk and homeless youth called the RE*Generation.
"We are impressed and gratified with LG Mobile Phones' dedication in joining our efforts to raise awareness about this national crisis. The RE*Generation commissioned artists offer their personal depictions on the Aloha(TM) by LG handsets of what it's like to be alone and living on the fringe for millions of homeless youth," said Dan Schulman, CEO of Virgin Mobile USA, in a Monday statement.
"LG Mobile Phones is proud to join Virgin Mobile USA on this endeavor to help raise awareness regarding homeless youth in America," said Ehtisham Rabbani, vice president of product strategy and marketing, LG Mobile Phones, in Monday’s statement. "Today's youth is the future of this country."
This partnership between LG and Virgin Mobile is not only a great co-branding strategic arrangement, it also helps to position each company as socially responsible. By taking such a public stance on a real problem, both companies can have an impact on customer perception of their overall corporate stance.
Whether LG and Virgin Mobile have established the partnership for the benefits that it can provide or to really make a difference, the ultimate result will be benefits for those kids that need help.
The one of a kind Aloha(TM) by LG handsets will be displayed at this Fall's CTIA (News - Alert) 2007 Mobile Focus press event in San Francisco on October 23.
Susan J. Campbell is a contributing editor for TMC and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.
Want to learn more about mobile wireless? Then be sure to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP
Communications industry. The library offers white papers, case studies and other documents which are free to registered users. The papers are authored by industry leaders, who, in turn, receive qualified sales leads from interested parties. Check here for the latest in CRM information.
This debut includes six specially commissioned hand-painted Aloha by LG handsets designed specifically to help bring a voice to the issue of homeless youth. These one-of-a-find handsets are designed by a specially commissioned group of emerging and established visual artists to support “National Homeless Youth Awareness Month.”
The phones are set to be auctioned off as part of the RE *Generation Gallery 2007 Auction and Benefit on November 7 at the Skylight Gallery in New York City. The auction is part of several activities highlighting the Congressional declaration of “National Homeless Youth Awareness Month."
Artists that have designed these handsets include Daniel Davidson, Caroline Hwang, Rich Jacobs, Greg Lamarche and Eric White. Guests attending the auction will have access to the Aloha by LG phones to listen to pre-recorded messages from the RE*Generation artists describing their inspiration for each piece of art.
Proceeds from this and other activities will benefit Virgin Mobile USA's charitable partners, StandUp For Kids, Children's Health Fund and YouthNoise.
This new relationship with LG Mobile Phones is building on the debut of the Aloha by LG handset and is rooted in Virgin Mobile USA’s pro-social initiative to raise awareness of the plight of at-risk and homeless youth called the RE*Generation.
"We are impressed and gratified with LG Mobile Phones' dedication in joining our efforts to raise awareness about this national crisis. The RE*Generation commissioned artists offer their personal depictions on the Aloha(TM) by LG handsets of what it's like to be alone and living on the fringe for millions of homeless youth," said Dan Schulman, CEO of Virgin Mobile USA, in a Monday statement.
"LG Mobile Phones is proud to join Virgin Mobile USA on this endeavor to help raise awareness regarding homeless youth in America," said Ehtisham Rabbani, vice president of product strategy and marketing, LG Mobile Phones, in Monday’s statement. "Today's youth is the future of this country."
This partnership between LG and Virgin Mobile is not only a great co-branding strategic arrangement, it also helps to position each company as socially responsible. By taking such a public stance on a real problem, both companies can have an impact on customer perception of their overall corporate stance.
Whether LG and Virgin Mobile have established the partnership for the benefits that it can provide or to really make a difference, the ultimate result will be benefits for those kids that need help.
The one of a kind Aloha(TM) by LG handsets will be displayed at this Fall's CTIA (News - Alert) 2007 Mobile Focus press event in San Francisco on October 23.
Susan J. Campbell is a contributing editor for TMC and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.
Want to learn more about mobile wireless? Then be sure to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP
Communications industry. The library offers white papers, case studies and other documents which are free to registered users. The papers are authored by industry leaders, who, in turn, receive qualified sales leads from interested parties. Check here for the latest in CRM information.
