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Broadband & Mobile Featured Article

October 23, 2007

Bango Brings Mobile Internet to Mass Market


At the CTIA (News - Alert) show in San Francisco Tuesday, Bango launched Bango Boosted, an API and "I love Mobile Web" campaign. According to Bango (News - Alert), these launches are part of its mission of making the mobile Internet simple and easy to use.



These initiatives will bring mobile commerce to the fingertips of the users and at the same time help companies to monetize the mobile commerce transactions in real time. Other interesting things in the pipeline with Bango include some new technologies aimed at helping anyone get on the mobile Web, said the company.

Bango Boosted is a Web services API that is geared to help the mass market take full advantage of a low cost, mobile web presence. Using Bango Boosted, anyone can create a low cost, mobile web presence and monetize their content. With this API, mobile site builders will be able to deliver Bango features to their customers' sites. mobiSiteGalore from Akmin Technologies is a site building tool designed to integrate with the Bango Boosted APIs and add Bango functionality to its core product.

Bango Boosted is also available to the users of site.mobi, the dotMobi (News - Alert) site-building tool powered by mobiSiteGalore. This automatically activates entry level Bango functionality for any mobile website.

Now, site building tools can use the Bango secure web services interface to provide this Bango value add directly from their own site building tool.

“Bango Boosted is part of our mission to make the mobile web simple by making the experience of developing and launching a mobile website more in line with the experience of building a PC web presence,” said Trevor Goldberg, VP of Strategic Partners at Bango. ”When anyone selects a Bango-Boosted development tool, they gain an immediate advantage by being able to collect money for content sold from their site.”

Bango’s "I love Mobile Web" campaign, supported by dotMobi, is aimed at popularizing the mobile web among the consumers around the world.  The campaign also aims to rope in other companies who are destined to play a key role in making the mobile web easy to use through their products and services. dotMobi, the company behind the .mobi domain for mobile phones, is the first organization to announce support for the campaign.

P R Sai is a TMCnet Contributing Editor