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Broadband & Mobile Featured Article
October 10, 2007
VoIP Provider iBasis Launches TruePrompts Program
By Anuradha Shukla TMCnet Contributing Editor
iBasis (News - Alert) has launched a nationwide program called TruePrompts that guarantees that customers can receive exactly the minutes announced or “prompted” at the beginning of each call placed using any iBasis TruePrompts calling card.
The company explains that through this campaign they are attempting to reinforce consumer trust in iBasis’ prepaid calling cards, which are sold through major distributors in retail outlets nationwide. All iBasis prepaid calling card products across the United States now feature TruePrompts. Customers can now identify TruePrompts by the bright yellow and green logo on all cards, posters and other point-of-sale materials, according to the company.
iBasis is one of the largest carriers of international phone calls in the world, and the company is committed to growing its retail calling card business through the continued support of its extensive distributor network. The company believes that their TruePrompts campaign will help build consumers’ confidence in the true value of their cards by delivering the minutes prompted.
“A very large portion of international calls from the United States are placed using prepaid calling services, including iBasis retail calling cards,” said Ofer Gneezy, president and CEO of iBasis in a statement.
Gneezy said that TruePrompts reflects their commitment to providing international calling service that consumers can count on for high quality service and honest value.
iBasis is a wholesale carrier of international long distance telephone calls and a provider of retail prepaid calling services and enhanced services for mobile operators.
Want to learn more about VoIP? Then be sure to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP
Communications industry. The library offers white papers, case studies and other documents which are free to registered users.
Anuradha Shukla is a contributing editor for TMCnet, covering call centers, CRM and information technology. To see more of her articles, please visit her columnist page.
The company explains that through this campaign they are attempting to reinforce consumer trust in iBasis’ prepaid calling cards, which are sold through major distributors in retail outlets nationwide. All iBasis prepaid calling card products across the United States now feature TruePrompts. Customers can now identify TruePrompts by the bright yellow and green logo on all cards, posters and other point-of-sale materials, according to the company.
iBasis is one of the largest carriers of international phone calls in the world, and the company is committed to growing its retail calling card business through the continued support of its extensive distributor network. The company believes that their TruePrompts campaign will help build consumers’ confidence in the true value of their cards by delivering the minutes prompted.
“A very large portion of international calls from the United States are placed using prepaid calling services, including iBasis retail calling cards,” said Ofer Gneezy, president and CEO of iBasis in a statement.
Gneezy said that TruePrompts reflects their commitment to providing international calling service that consumers can count on for high quality service and honest value.
iBasis is a wholesale carrier of international long distance telephone calls and a provider of retail prepaid calling services and enhanced services for mobile operators.
Want to learn more about VoIP? Then be sure to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP
Communications industry. The library offers white papers, case studies and other documents which are free to registered users.Anuradha Shukla is a contributing editor for TMCnet, covering call centers, CRM and information technology. To see more of her articles, please visit her columnist page.
