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Broadband & Mobile Featured Article

August 30, 2007

Qualcomm Goes Mobile with Sri Lanka


Equipment vendor Qualcomm (News - Alert) has teamed up with a cadre of international business and government partners to create a series of high speed Internet centers in towns outside the Sir Lankan capital city of Colombo.



The multinational undertaking, known as the Wireless Reach initiative, is headed  by Qualcomm in conjunction with Sri Lanka's biggest mobile phone operator Dialog Telekom (News - Alert), software giant Microsoft, the National Development Bank,  and the U.S. Agency for International Development (USAID).

The project, which will receive an intial investment of nearly one million dollars to build 15 centers, is designed to Internet access to people living in remote, often hard to reach, parts of the island.

Kanwalinder Singh, president of Qualcomm India and SAARC, said the move helps the Wireless Reach initiative to empower rural communities in Sri Lanka, and credits operator Dialog Telekom with kick starting the operation.

"We congratulate Dialog Telekom for being the first operator in the SAARC region to launch HSDPA for rural applications,” he said. “It reaffirms that 3G HSDPA has the versatility to deliver next-generation services to all consumers, rural and urban, while offering a compelling business opportunity for operators and rural entrepreneurs."

And the bulk purchase package of equipment, software, content and services, are expected to create a new, market-driven approach to establish tehse rural community-based centers. The centers will carry the name of this unique Easy Seva brand and are expected to provide unprecedented quality of service to the communities they serve.

The goal of the Easy Seva centers is to develop entrepreneurs in the Information Communications Technology (ICT) sector in Sri Lanka by deploying 3G mobile broadband Internet service at the village level and enabling them to offer access to affordable ICT-enabled services and content. The centers are enabled with 3G mobile broadband connectivity based on Dialog's HSDPA network.

They will employ an innovative franchise approach, which will aim to create a profitable and sustainable business model for extending ICT services and connectivity to rural consumers.

Tim Gray is a Web Editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To see more of his articles, please visit Tim Gray’s columnist page.