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GuestCentric Introduces Website and Marketing Performance Tools for Independent Hotels
(Marketwire Via Acquire Media NewsEdge) STAMFORD, CT, September 16 / MARKET WIRE/ --
GuestCentric Systems (www.guestcentric.com),
the premier
Software-as-a-Service (SaaS) provider for the independent hotel industry,
announced today the release of marketing performance tools designed to help
independent hoteliers easily track performance and increase visibility to
their property's website. The new Dashboard feature offers operators a
single overview of key online metrics and is integrated into GuestCentric's
online marketing and
distribution platform for an easy, powerful and inexpensive way to
compete with larger hotel chains for customers on the Internet.
With GuestCentric's Dashboard, hotel operators can view graphs showing
daily number of visits, number of unique visitors, time spent on each page,
visitor statistics by country, detailed information on the booking engine
interaction, real-time information on total revenue generated.
In addition, the new Dashboard proactively provides a status bar indicating
how hoteliers can optimize usage of the GuestCentric platform with tips to
optimize revenue and visibility. These detailed analytics empower hotels to
better understand the patterns and behavior of their online customers and
position themselves online more efficiently.
Lastly, for a limited time, hotel operators can try out all of
GuestCentric's tools for free and receive advice on inexpensive ways to
push their brand online using strategies like online promotions. During the
trial, GuestCentric provides cost effective advertising campaigns and other
visibility tactics to gradually increase the number of visitors to their
website. To sign up for a free trial go to:
http://www.guestcentric.com/signup/
"GuestCentric offers independent hotels efficient ways to promote their
properties and interact with customers. The new analytics tool we are
launching today is an eye-opener as the detailed information about the
customers' viewing behaviors will help them target guest interests and
needs much more effectively," said Filipe Tappenbeck, Vice President at
GuestCentric. "Customers that have used the tool immediately improved their
performance by following the simple step-by-step instructions that the
Dashboard provides."
About GuestCentric's Platform
GuestCentric offers a complete, inexpensive online website creation,
marketing and booking platform for small to mid-market independent
hoteliers seeking to increase their visibility on the Internet. With
GuestCentric InstantHotel Technology hoteliers can create an attractive
property display that includes interactive elements like flash banners, Google maps, trip advisor, weather forecasts.
GuestCentric's integrated booking engine provides unparalleled speed and
convenience for guests willing to book online, complete with
verification of guest information and real-time room availability.
GuestCentric's platform offers tools to control revenue, website analytics
to monitor the progress of the website as well as online marketing tools to
create on-the-fly marketing promotions for special offers, packages or
special events to drive customers to their property's website.
About GuestCentric
GuestCentric Systems
is filling the technology gap that exists for small to midsize hotels by
helping them quickly and economically create websites, inexpensively market
their properties online and accept reservations in real-time. As the first
online marketing and interactive booking platform for independent hotels,
GuestCentric's Software-as-a-Service platform allows independent hotels to
develop long-standing relationships with guests, improve online revenues
and lower expenses associated with online distribution. Through the use of
Web 2.0 technologies, GuestCentric provides easy-to-use tools at reasonable
prices that up until now were only available for hotels with big budgets.
For more information about GuestCentric, visit www.guestcentric.com.
For media inquiries, please contact:
Dana Harris
Red Javelin Communications, Inc.
+1 (978) 440-8392Email Contact
Copyright ? 2008 Marketwire
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